Advertising Information

Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.   "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.

Why Most Advertisements Stink!


Question: What do you think the most important part of any ad is? Your company name?  Your telephone number?  Your offer? Look at your own advertising.  What stands out?  What is in the largest print?  If it's your company name or logo hold out your wrist so I can whack it with a stick.

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn Ł27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.

What's the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising - Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property.  To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn't Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.

How Well Do Postcards Work?


The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.  However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.1.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

More Articles from Advertising Information:
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MORE RESOURCES:

The Guardian (blog)

Is global warming the new apocalypse?
Times Online
This week the Advertising Standards Authority issued a ruling on the Government's ÂŁ6 million climate-awareness advertising campaign, which has attracted ...
Climate change adverts 'simplistic tools'Telegraph.co.uk
Government to continue climate change ads despite criticism from watchdogThe Guardian
Britain bans exaggerated climate change adsABC Online
BBC News -Nature.com (subscription) (blog) -CBC.ca
all 385 news articles »


Marketing Week

New advertising codes to be introduced this year
ashdowngroup.com
New UK advertising codes have been launched by the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP). ...
New advertising rules will relax rules on condom advertsThe Guardian
Charities should be wary of using comparative advertisingMarketing Week
Advertising Industry taking steps to combat “greenwash”Better Generation (blog)
Third Sector -Scotsman -TheGreenCarWebsite.co.uk (blog)
all 28 news articles »


This is London

Advertising slump hits Mecom
ShareCast
LONDON (SHARECAST) - Mainland European newspaper publisher Mecom continued to feel the pinch of the global economic crisis last year as advertising revenues ...
Mecom unveils online plan as profits plungeTimes Online
Mecom sets out three-year digital targets as profits fall 28%The Guardian
Mecom sets out ambitious digital revenue targetsMedia Week
Reuters -editorsweblog.org (blog) -This is London
all 20 news articles »


Direct Traffic Media

UK web publishers predict strong 2010
The Guardian
Members said that growth is expected to come from the return of growth in online display advertising – 2009 saw the UK online display advertising market ...
Online Publishers Predict Digital Media BoostDirect Traffic Media
AOP censusNew Media Age (subscription)

all 9 news articles »


BBC News

Google may keep Chinese web services alive
Times Online
The company could keep operating its Beijing research and development centre, advertising sales offices and mobile phone and browser businesses. ...
Google partners in China appeal for word on plansThe Associated Press
Google Partners Call For Clarity on China PlansNew York Times
Chinese ad firms seek Google compensation talksAFP
Shanghai Daily -ComputerWeekly.com
all 1,479 news articles »


StarkSilverCreek (blog)

Advertising emerges from a year full of pain
Crain's New York Business
The numbers are finally in for last year's total advertising expenditures, and—no surprise—they show that newspapers, magazines, radio and local television ...
Advertising Begins To StabilizePortfolio.com (blog)
Kantar: A less-heinous Q4, advertising wiseMedia Life Magazine
Ad Spending Drop Slows as Marketers Bet on RecoveryBusinessWeek
TechCrunch (blog) -Business Wire (press release) -Media Buyer Planner
all 45 news articles »


Telegraph.co.uk

Yahoo! and We7 sign advertising deal and mull content partnership
Telegraph.co.uk
Yahoo! has signed an advertising deal with British music streaming service We7, which may lead to future product integration between the two parties. ...
Yahoo! wins brief to sell display ads for We7 music streaming siteMedia Week
Yahoo Takes On We7's Ad Sales, Could Take MorepaidContent:UK

all 7 news articles »


Men buy Mars, women prefer Galaxy: Gender targeting is advertising industry's ...
Independent
... afford to ignore that," says Jon Howard-Spink, strategy and planning director at advertising agency Quiet Storm, whose clients include Kerry Foods. ...



Bingo Wire

Bingo website ad banned for presenting negative racial stereotype
The Guardian
The advertising watchdog has banned a TV commercial for a gambling website for portraying black people as less intelligent than white people and presenting ...
Tombola bingo advert banned for using negative racial stereotypesTelegraph.co.uk
Tombola Bingo ad banned on racial groundsWhich Bingo UK
ASA Bans Second Tombola TV Ad in Twelve MonthsGaming Intelligence Group (registration)
CampaignLive -Betastic.co.uk
all 14 news articles »


BBC News

Scottish Government scraps public notice advertising plan
The Drum
Following much campaigning by the Scottish newspaper industry, with the backing of the majority of Scotland's MSP's, The Scottish Government has chosen to ...
Online council ads plan scrappedBBC News
Government Scraps Plans to Allow for Removal of Public Notices from NewspapersAllmediascotland

all 28 news articles »

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