Advertising Information

Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.

Why Most Advertisements Stink!


Question:What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack it with a stick.

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.

What's the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising - Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property. To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn't Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.

How Well Do Postcards Work?


The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions,such as.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


"There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong. However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.1.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

More Articles from Advertising Information:
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MORE RESOURCES:

MSN Money UK

Johnston Press upbeat on advertising
This is London
Regional newspaper group Johnston Press today said it was seeing an “improving trend” in advertising, with like-for-like declines down 7.3% in the first ...
Johnston Press warns of fresh jobs cullTimes Online
Johnston Press profits fall sharplyBBC News
Johnston Press sees losses narrowThe Press Association
The Guardian -Reuters -ShareCast
all 25 news articles »


MediaTel Newsline

RTL Sees Better Start In 2010,But No Quick Recovery
Wall Street Journal
BT), Europe's largest broadcaster, Thursday said it had a better start to 2010 after emerging from the depths of last year's advertising slump, ...
Channel Five reports £37m loss after tough 2009This is London
RTL Group cautious on 2010 amid subdued TV adsReuters India
RTL writes down Five value by over halfDigital Spy
Hollywood Reporter -Reuters -Variety
all 19 news articles »


Council spends £13k on 'advertising blitz'
Hounslow Guardian
The borough's Conservative group has been accused of misusing £13200 of taxpayers' money in a “pre-election advertising blitz”. ...

and more »


ID card advertising tops £1.3m
ZDNet UK
The advertising expenditure, which works out at roughly £300 for every ID card applicant so far, covers online and offline advertising used to communicate ...
£1.3m spent advertising ID cardsPublic Service

all 3 news articles »



Marketing Week

JCDecaux eyes more deals as profits slump
Financial Times
JCDecaux, the world's second largest outdoor advertising group, sees further opportunities for consolidation after a tough year ...
JCDecaux 2009 Net -77%; Scraps Dividend For 2nd YearWall Street Journal
JCDecaux reports 77% profit slumpThe Guardian
JC Decaux posts lower profits, will not pay dividendReuters
MarketWatch -RTE.ie -mad.co.uk
all 25 news articles »


SAMAA TV

Digital First: Advertisers Will Spend More On Digital Than Print
PSFK
Outsell recently released its “Annual Advertising and Marketing Study 2010.” The collected data and research quantifies how advertisers have planned their ...
US online advertising spend set to overtake all print and DMMedia Week
Online Advertising Poised to Topple Print in USADirect Traffic Media
US online ad spend set to overtake printThe Guardian
Business Strata - Business News -Breaking News and Sport -Technorati (blog)
all 94 news articles »


T-Mobile 'flashmob' ad wins top award
Digital Spy
... flashmob-style advert filmed at London's Liverpool Street station last night scooped the top prize at the British Television Advertising Awards. ...
T-Mobile flashmob wins TV ad of yearThe Guardian
T-Mobile wins top prize at the BTAAsCampaignLive

all 4 news articles »


Tributes after advertising legend Huét loses cancer fight
Manchester Evening News
The celebrated founder of the Manchester advertising agency which launched the Nintendo Gameboy and new Wembley stadium has died after a long battle against ...



Peter Bradshaw on the lure of advertising
The Guardian
The most wonderful thing has happened. I have been offered a telly advert! I have been asked to appear as part of an ad campaign stretching across TV, ...


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