Email Marketing Information

Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts.  In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers.   But how do you create a successful email marketing campaign if you do not have a substantial email database?  That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign.  They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone


I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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MORE RESOURCES:

Marketing Pilgrim (blog)

Social media boosting email marketing
IAB UK
The fourth annual Email Marketing Industry Census indicates that 37 per cent of firms are encouraging users to share content on social networks using emails ...
Are companies getting smarter with email marketing?Econsultancy (blog)
Email marketing 'can help customer relationships'Equimedia Marketing News
Email marketing relevance 'can be improved through segmentation'Experian QAS
Marketing Pilgrim (blog) -Econsultancy (press release)
all 7 news articles »


Estate agents are 'turning to email marketing'
Business Strata - Business News
A company's use of direct mail can affect how its brand is perceived by clients, new research shows. The Sustainability Tracking Study, commissioned by ...

and more »


Online Cosmetics Company Doubles Email Marketing Revenue with Lyris
MarketWatch (press release)
Leveraging Lyris HQ's email marketing and email deliverability capabilities, Paula's Choice has more than doubled its direct revenue, achieved click-through ...

and more »


Account reactivation 'can benefit email marketing campaigns'
Global Gold Internet Services
... or even issue blocking orders. Last week, Ed Henrich reminded firms of the need to monitor the health of their email marketing campaigns at all times.



Small businesses have 'an email marketing advantage'
Business Strata - Business News
Small businesses have a natural advantage over their larger counterparts when it comes to email marketing, it has been claimed. According to email design ...



Small firms 'well-placed to engage through email marketing'
Global Gold Internet Services
Small businesses often have a natural advantage when conducting email marketing campaigns, one expert has suggested. Writing for ClickZ, Stephanie Miller ...
Small businesses 'have many online direct marketing opportunities'Equimedia Marketing News

all 2 news articles »


Small firms segment mailing lists 'based on consumer preferences'
Market Scan (blog)
According to GetResponse's 2010 Email Marketing Trends Study, over half (59.4 per cent) of small and medium-sized firms segment their consumer lists and ...



Email marketing messages 'must be streamlined'
Business Strata - Business News
Email marketing executives must ensure their messages are concise and clear, an expert has said. Cynthia Edwards, a senior copywriter with the Razorfish ...



Growing businesses 'should not be intimidated by email marketing'
Business Strata - Business News
Growing businesses should not be reluctant to implement email marketing campaigns, an expert has said. Vangie Beal, managing editor of Webopedia, ...



How to Leverage Email Marketing To Boost Customer Relationships
Smart Biz
In the 1960s, business executives marveled at their new organization tool – the Rolodex. This clever contraption made it easy to find an ...


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